Bowerman's design and style led to the introduction on the "Moon Shoe" in 1972, so named as the waffle tread was mentioned to resemble the footprints still left by astronauts on the Moon.
Nike was an early adopter of Web advertising 솔루션 and marketing, e-mail management systems, and working with broadcast and narrowcast conversation technologies to create multimedia internet marketing strategies.
So that you can refocus its business lines, Nike began divesting itself of some of its subsidiaries within the 2000s.